T.A.G. is a highly durable, self-adhesive, low profile subsurface film designed specifically for full graphic covers and floors. Your product or brand message is created using a series of digitally printed 12” x 18” tiles that are installed to create a total “Branded Zone”.
Once installed, the large surface area is waxed, unlike traditional floor graphics, to seal the graphic to the floor. Waxing is the key to product performance and success in the retail environment. Because T.A.G. is completely sealed on the floor, it will not tear, rip, peel or fade like traditional floor graphics. In the unlikely event of damage, T.A.G. allows for replacement of only the damaged tiles and not the entire graphic, saving time and money.
Project Workflow
The project workflow for designing your T.A.G. program follows three simple phases; Front-end creative design; production and implementation and sustainability.
Front End / Creative
During this phase, you concept the messaging and design. Once you have prepared that design we will adapt it to the store layout diagram. Then we create a MITS Standard Layout and Installation Grid to ensure that your message will be installed properly. The files are then queued for production.
Production
In the production phase, your art will be digitally printed and then cut to 12” x 18” tiles for installation. All tiles will be inspected for accuracy and consistency. It is at this time that all installation material is compiled.
Implementation / Sustainability
The T.A.G. system is then delivered to the retail location for installation. It is recommended installation be performed by trained professionals familiar with T.A.G. and the Modular Image Tile System. The retailer will also be provided with detailed maintenance instructions to keep your branded zone looking as visually exciting as the day it was installed.
