"The use of a branded zone went a long way to reinforce our brand image."
"T.A.G. increases our visibility and stops customers in their tracks."
Studies show over 90% of customers feel branded zones enhance their shopping experience.
The program has been so successful that the graphics have been refreshed for a new season and T.A.G. programs have been introduced into other departments within the store.
Three-Month Sales See Dramatic Increase at Klem’s:
Retailer experienced a 31% increase in branded clothing units sold campared with the same time frame in the previous year.
Retailer’s average monthly sales in the branded men’s line increased 33% compared with the equivalent month in the previous year.
Retailer’s average monthly sales in the branded women’s line increased 68% compared with the equivalent month in the previous year.
Overall, the retailer saw an overall increase of 1,800 additional units purchased over the same time frame in the previous year.
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Every aisle in every store is a battle zone. To win the battle, and the war, you need to find a way to stand up, stand out and stand above the competition.
T.A.G. (Tailored Aisle Graphics), is the latest in on-floor and visual display merchandising. T.A.G. transforms store aisles into Branded Zones, bringing brands to life in a virtual world, immersing customers in your products and enhancing their buying experience.
It’s big. It’s bold. It’s innovative. It’s the next generation of in-store merchandising that engages customers and moves product like you’ve never seen before.
The Graphic Excellence Awards honors companies who demonstrate superb craftsmanship in creating visual artistry. T.A.G. was awarded a 2011 Badger Best of Category Award in the Special Innovations segment.