"The use of a branded zone went a long way to reinforce our brand image."
Tim Waldschmitt
Sales Associate
Northeast Carhartt
"T.A.G. increases our visibility and stops customers in their tracks."
Marc Lapenta
Area Manager
Scotts
Studies show over 90% of customers feel branded zones enhance their shopping experience.
The program has been so successful that the graphics have been refreshed for a new season and T.A.G. programs have been introduced into other departments within the store.
Nebraska
Furniture Mart
Three-Month Sales See Dramatic Increase at Klem’s:
Retailer experienced a 31% increase in branded clothing units sold campared with the same time frame in the previous year.
Retailer’s average monthly sales in the branded men’s line increased 33% compared with the equivalent month in the previous year.
Retailer’s average monthly sales in the branded women’s line increased 68% compared with the equivalent month in the previous year.
Overall, the retailer saw an overall increase of 1,800 additional units purchased over the same time frame in the previous year.
For the complete story, click here.
Every aisle in every store is a battle zone. To win the battle, and the war, you need to find a way to stand up, stand out and stand above the competition.
T.A.G. (Tailored Aisle Graphics), is the latest in on-floor and visual display merchandising. T.A.G. transforms store aisles into Branded Zones, bringing brands to life in a virtual world, immersing customers in your products and enhancing their buying experience.
It’s big. It’s bold. It’s innovative. It’s the next generation of in-store merchandising that engages customers and moves product like you’ve never seen before.
The Graphic Excellence Awards honors companies who demonstrate superb craftsmanship in creating visual artistry. T.A.G. was awarded a 2011 Badger Best of Category Award in the Special Innovations segment.